In the realm of digital marketing and website design, accessibility should be at the forefront, especially when considering the needs of B2B manufacturers and distributors. Today, let’s deep dive into...Continue reading
Author: Paula Sanderson
Paula E. Sanderson serves as a Managing Partner at WSI EResults, where she leverages over thirty years of marketing experience and expertise to guide digital marketing programs for manufacturers. With a background that includes significant roles in global healthcare manufacturing, Paula has a proven track record of success, notably with the establishment of her digital marketing consulting firm over 10 years ago. Her academic qualifications, which include an MBA, MS, and EdS, reflect her dedication to continual learning and professional development.
At WSI E Results, Paula has played a pivotal role in developing and implementing comprehensive growth strategies, achieving significant results for clients ranging from local SMEs to multinational corporations. Her expertise spans a broad spectrum of digital marketing disciplines, including search engine optimization, website development, and conversion optimization. Furthermore, Paula is proficient in utilizing advanced AI marketing tools to enhance client results and success.
Her strategic insight and execution skills have been instrumental in generating substantial leads for her clients, contributing to their ongoing success and growth. Through her leadership, Paula continues to drive the digital transformation journeys of manufacturing businesses, ensuring they remain competitive in a rapidly evolving digital landscape.
How to Make a Website Accessible for the Deaf
In today’s interconnected world, digital inclusivity is crucial, particularly when you navigate the B2B manufacturing and distribution sector. An accessible website opens your digital doors to a broader audience, including...Continue reading
How to Make a Website ADA Accessible
In today’s rapidly evolving digital landscape, the importance of web accessibility cannot be overstated. At WSI, we believe that creating digital spaces that everyone can navigate effortlessly is not just...Continue reading
How to Build a Successful Content Strategy
How to Create Compelling High-Quality Content for Manufacturing Websites and Why It Matters Part 4: How to Build a Successful Content Strategy We’ve journeyed through the essentials of content marketing,...Continue reading
How to Use AI in Content Marketing and Creation
How to Create Compelling High-Quality Content for Manufacturing Websites and Why It Matters Part 3: How to Use AI in Content Marketing and Creation Having established the importance of content...Continue reading