Website Conversion Rate Optimization

Germicidal UV Lamp Manufacturer

Background

Challenge

Strategy

  • Website Redesign: Enhancing the website’s layout, navigation, and mobile responsiveness to improve user experience.
  • Content Optimization: Developing informative, engaging content tailored to the target audience’s needs and interests.
  • CRO Tactics: Implementing effective CTA buttons, landing pages, and lead capture forms to boost conversion rates.
  • SEO Enhancements: Focusing on keyword optimization and on-page SEO to improve organic search visibility.
  • Performance Tracking: Utilizing analytics to monitor website performance and user behavior for continuous optimization.

Results

  • Organic Traffic Increase: Organic traffic grew by 46%, reflecting improved online visibility and user engagement.
  • Lead Generation Doubling: During the Covid-19 pandemic, lead generation doubled due to the strategic positioning and increased search volume for UV disinfection solutions.
  • Keyword Ranking Improvement: Over 150 tracked relevant keywords saw a 400% improvement in rankings, demonstrating the effectiveness of the SEO strategy.
  • Enhanced User Experience: The redesigned website led to longer visit durations and lower bounce rates.

Conclusion

Scroll to top