Lisa Kilrea
Managing Partner
Digital Marketing Consultant
FAVORITE QUOTE: You miss 100% of the shots you don’t take.” – Wayne Gretzky
This quote has resonated with me throughout most of my adult life! I would also add that sometimes if you know ‘too much’ you might not take those shots. Know enough, then give it your 1000% effort.
BIO: Lisa is a ‘Consummate Marketing Professional’. Since graduating from the University of Illinois’s business school (undergrad and MBA), she has worked for companies such Quaker Oats/PepsiCo and BP North America in traditional Brand Management roles in domestic and global positions. She worked on product lines as diverse as Gatorade & Oatmeal, Gasoline & Auto Services, Financial Services products, and QSR/Restaurant concepts. She brings a unique perspective to her clients’ businesses because she has been both ‘the client’ and ‘the agency’ for many years.
Lisa's focus on B2B and the industrial/Manufacturing sector with her WSI Digital business has been rewarding and enlightening. It has helped her appreciate the ‘engine of America’ and how her client’s businesses are so vital to everything we all do and consume. She’s especially proud of her success with her WSI Digital business, which started in 2010 at a time when business owners/executives were still concerned about the dot.com bust and the longevity of the internet. https://www.linkedin.com/in/lisa-kilrea/
FAVORITE ACTIVITY
I love traveling with my husband, family, and friends. Many of my ‘vacations’ are working vacations. I can work online, spend time with those important to me, relax, see some sites, and come back home refreshed with new memories and experiences. Embracing technology has allowed me to do this over the years.
Paula E Sanderson
Managing Partner
Digital Marketing Consultant
FAVORITE QUOTE: “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” ― Jane Goodall
Jane Goodall has been an inspiration to me in numerous ways. Her unwavering dedication to wildlife conservation and her profound understanding of the interconnectedness of all living beings have deeply influenced my perspective on environmental responsibility. Her quote reminds me daily that our actions, no matter how small, have a lasting impact, and it is our duty to choose actions that positively shape the world around us. This inspiration drives my passion for sustainability and motivates me to make meaningful contributions through my work and personal endeavors.
BIO: Hello, I'm Paula, and I bring over thirty years of marketing experience to the table. My career has spanned from significant roles in global healthcare manufacturing to establishing and running my own digital marketing consulting firm for over a decade.
With an MBA, MS, and EdS, I am deeply committed to continuous learning and staying ahead of industry trends. Throughout my career, I have developed and implemented growth strategies that have delivered impressive results for a diverse range of clients, from local businesses to multinational corporations.
My expertise covers all facets of digital marketing, including SEO, website development, and conversion optimization. Additionally, I am proficient in leveraging advanced AI marketing tools to maximize client success. My goal has always been to drive significant lead generation and ensure my clients excel in today's dynamic digital landscape.
If you seek a professional to guide your business through its digital transformation and maintain its competitiveness, I am here to assist you.
FAVORITE ACTIVITY: When I'm not working, I find immense joy and fulfillment in managing my small horse farm, which is home to three beautiful rescue horses. Riding and caring for these gentle creatures is a passion of mine, and it brings me a sense of peace and connection to nature. Additionally, I have a deep love for training my Icelandic Sheepdogs and competing in agility trials with them. These activities not only keep me active but also allow me to bond with my dogs and witness their incredible intelligence and athleticism in action.