Yudelky Williamson is a seasoned sales and business development leader with more than three decades of experience across medical devices, pharmaceuticals, aesthetics, and B2B markets. Her career has been built...Continue reading
Author: Lisa Kilrea
Lisa Kilrea, Managing Partner at WSI E Results, has an impressive 35-year career in marketing, ranging from working with Fortune 50 corporations to innovative startups. Her 14-year tenure at WSI has been defined by her leadership in developing and implementing robust digital strategies, primarily focused on business growth in the B2B sector. Her expertise lies in the manufacturing industry, focusing on manufactuers, distributors and OEMs.
WSI, renowned for being a full-service digital marketing and website development agency, benefits from Lisa's deep understanding of Search Engine Optimization, Digital Advertising, and Marketing Automation. She is particularly adept at integrating Artificial Intelligence into business strategies. This approach not only amplifies digital exposure for clients but also enhances operational efficiencies. Lisa's commitment to leveraging cutting-edge digital tools has been instrumental in driving lead generation and sustainable growth for a diverse clientele, marking her as a key player in the evolving digital marketing landscape.
Manufacturing Marketing Metrics That Matter for High-Ticket Industrial Products
High-ticket industrial products and services are not often sold after one click, one visit, or one form submission. Buyers compare suppliers, review specifications, involve engineering, ask procurement to validate terms,...Continue reading
Why Great Technology Isn’t Enough | Veeral Hardev
Veeral Hardev is Vice President of Business Development at Blue Current, where he leads business development, go-to-market strategy, partnerships, and marketing. With more than two decades of experience, he has...Continue reading
Leadership, Growth & Customer-Centric Strategy with Greg Novak
Greg Novak is CEO of Claritas Consulting and a seasoned business leader with decades of experience helping organizations accelerate growth, improve performance, and navigate change. His career spans executive leadership,...Continue reading
B2B SEO for Complex Industrial Products: How Technical Buyers Actually Search
Technical buyers rarely search using neat marketing terms. They search by part type, material, application, problem, process, standard, drawing requirement, supplier need and even specific part numbers . B2B SEO...Continue reading