Greg Novak is CEO of Claritas Consulting and a seasoned business leader with decades of experience helping organizations accelerate growth, improve performance, and navigate change. His career spans executive leadership,...Continue reading
Author: Lisa Kilrea
Lisa Kilrea, Managing Partner at WSI E Results, has an impressive 35-year career in marketing, ranging from working with Fortune 50 corporations to innovative startups. Her 14-year tenure at WSI has been defined by her leadership in developing and implementing robust digital strategies, primarily focused on business growth in the B2B sector. Her expertise lies in the manufacturing industry, focusing on manufactuers, distributors and OEMs.
WSI, renowned for being a full-service digital marketing and website development agency, benefits from Lisa's deep understanding of Search Engine Optimization, Digital Advertising, and Marketing Automation. She is particularly adept at integrating Artificial Intelligence into business strategies. This approach not only amplifies digital exposure for clients but also enhances operational efficiencies. Lisa's commitment to leveraging cutting-edge digital tools has been instrumental in driving lead generation and sustainable growth for a diverse clientele, marking her as a key player in the evolving digital marketing landscape.
B2B SEO for Complex Industrial Products: How Technical Buyers Actually Search
Technical buyers rarely search using neat marketing terms. They search by part type, material, application, problem, process, standard, drawing requirement, supplier need and even specific part numbers . B2B SEO...Continue reading
B2B Marketing Automation Strategy for Long Industrial Sales Cycles: From First Visit to RFQ
Industrial buyers rarely send a request for quote (RFQ) after one website visit. They read, compare, ask internal questions, disappear, come back, and involve other people before they are ready...Continue reading
Account Based Marketing Strategy for Manufacturers: How to Market to High-Value Industrial Accounts
Manufacturers selling high-value products do not need more unqualified form submissions. They need an account-based marketing strategy that helps sales and marketing reach the right companies, stakeholders, and buying stages....Continue reading
Why Great Marketing Still Starts With Understanding People
Sid Fritts is a brand and marketing leader and Head of Marketing and Brand at Turion Space. Previously, he spent more than six years at Rivian, leading brand strategy, integrated...Continue reading