Chelsea Byers is the Founder and CEO of JumpPoint Consulting, where she partners with visionary leaders to help early-stage businesses achieve growth, scale, and operational success. With a background in...Continue reading
Author: Lisa Kilrea
Lisa Kilrea, Managing Partner at WSI E Results, has an impressive 35-year career in marketing, ranging from working with Fortune 50 corporations to innovative startups. Her 14-year tenure at WSI has been defined by her leadership in developing and implementing robust digital strategies, primarily focused on business growth in the B2B sector. Her expertise lies in the manufacturing industry, focusing on manufactuers, distributors and OEMs.
WSI, renowned for being a full-service digital marketing and website development agency, benefits from Lisa's deep understanding of Search Engine Optimization, Digital Advertising, and Marketing Automation. She is particularly adept at integrating Artificial Intelligence into business strategies. This approach not only amplifies digital exposure for clients but also enhances operational efficiencies. Lisa's commitment to leveraging cutting-edge digital tools has been instrumental in driving lead generation and sustainable growth for a diverse clientele, marking her as a key player in the evolving digital marketing landscape.
RFQ-First SEO Metrics: What to Track When Search Volume Is Low but Deal Size Is High
In manufacturing, low-volume, spec-driven keywords often produce better RFQs than broad industry terms because they reflect real buying intent: materials, tolerances, standards, and application requirements. A solid SEO measurement framework...Continue reading
Technical SEO for Industrial Catalogs: Faceted Navigation, Duplicate Content, and Crawl Budget
If your industrial site uses filters for materials, grades, sizes, tolerances, or standards, it may be creating thousands of near-duplicate URLs. That is often the real reason niche keyword rankings...Continue reading
Advancing Surgical Innovation Through Partnership and Technology With Chris Martin
Chris Martin is the Vice President of OEM and New Technologies at Thompson Retractor, a company specializing in surgical exposure systems that enable efficient and safe access to anatomy during...Continue reading
Build Capability Pages That Rank for Spec-Driven Searches and Convert to RFQs
If you sell engineered products or services, a basic service page usually is not enough. The pages that perform best in industrial SEO are capability pages built around spec-driven intent,...Continue reading