Intuition and Innovation: Entrepreneurial Lessons With Laurent Cohen

Laurent Cohen is the CTO and Co-founder of GetOblic, a voice-first AI platform that deploys pre-trained AI-powered voice receptionists at scale for local businesses, and is a seasoned entrepreneur with over 30 years of experience building and scaling companies across Europe and the United States. Under his leadership, his platforms have launched 1.8 million voice agents, handling hundreds of minutes of daily interactions and making AI-driven growth accessible to businesses of all sizes. Known for his creativity and strong intuition, Laurent builds systems that turn emerging technologies into practical solutions, especially for small, local companies.

Here’s a glimpse of what you’ll learn:

• [04:31] How early internet access sparked Laurent Cohen’s lifelong entrepreneurial journey
• [08:20] Ways rapid tech cycles create endless windows for innovation
• [11:02] Why AI is a currency, not just another business tool
• [16:19] Laurent shares the inside scoop on how voice AI is revolutionizing customer service
• [22:46] How frictionless AI platforms make adoption effortless for any business
• [23:52] Why the right partnerships provide freedom and fuel creativity

In this episode…

Creativity can be hard to contain inside a traditional career path. For entrepreneurs who sense where technology is headed before the market catches up, how do you know when an opportunity is worth chasing?

According to Laurent Cohen, a serial entrepreneur with decades of experience building companies across Europe and the United States, the answer starts with intuition. He shares that every major venture he has built began with a gut feeling, from recognizing the promise of the internet in the 1990s to seeing AI as more than a tool, but a new kind of currency for business growth. His perspective is a reminder that innovation is not just about spotting the next trend; it is about trusting your instincts, reducing friction, and building solutions people can actually use.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Laurent Cohen, CTO and Co-founder of GetOblic, to discuss intuition, innovation, and AI-driven entrepreneurship. Laurent explores recognizing opportunity early, why AI is a growth engine for small businesses, and how trust shapes adoption. Laurent also shares advice on bootstrapping and building strong partnerships.

Resources mentioned in this episode

• Lisa Kilrea on LinkedIn
• WSI eResults
• Laurent Cohen on LinkedIn
• GetOblic
• The GetOblic Podcast

Quotable Moments

• “When everybody’s scared, that’s where I drive, and I just jump into it.”
• “The absolute passion and obsession that we have is reducing the friction.”
• “Having someone working with me that I could trust was really important for me.”
• “Opportunities are just knocking at your door, and you just need to be open minded.”
• “Money in itself is neither good nor bad, you know, but it’s an enabler. And AI is just the same.”

Action Steps

1. Trust your intuition when evaluating new opportunities: Laurent emphasizes that gut feeling has guided his best decisions, helping entrepreneurs recognize potential before others see it.
2. Stay open to fast-moving technology shifts: As innovation cycles accelerate, remaining adaptable allows leaders to spot new opportunities instead of feeling left behind.
3. Treat AI as an enabler, not just a tool: Understanding how AI supports resources, knowledge, and growth can help businesses use it more strategically.
4. Reduce friction for customers adopting new technology: Making solutions simple, accessible, and easy to test builds trust and encourages broader adoption.
5. Build partnerships that create freedom and trust: Strong professional relationships can give entrepreneurs the support, space, and confidence needed to think creatively and grow.

Sponsor for this episode…

This episode is sponsored by WSI EResults Manufacturing Marketing — revolutionizing digital marketing for the manufacturing industry.

At WSI EResults, we help B2B manufacturers, OEMs, and industrial distributors elevate their digital presence through AI-powered, data-driven strategies designed to generate targeted, impactful leads.

From AI-powered SEO and content marketing to tailored campaigns built for the unique challenges of the manufacturing sector, WSI EResults delivers the tools and expertise to help your business stand out, grow, and thrive.

Learn more at wsi-manufacturing-marketing.com. Your blueprint for smarter, more effective manufacturing marketing.

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