If you’re a manufacturer, the only marketing metrics that truly matter are the ones that connect visibility to buying intent to RFQs to opportunities and finally revenue. Everything else is...Continue reading
Author: Lisa Kilrea
Lisa Kilrea, Managing Partner at WSI E Results, has an impressive 35-year career in marketing, ranging from working with Fortune 50 corporations to innovative startups. Her 14-year tenure at WSI has been defined by her leadership in developing and implementing robust digital strategies, primarily focused on business growth in the B2B sector. Her expertise lies in the manufacturing industry, focusing on manufactuers, distributors and OEMs.
WSI, renowned for being a full-service digital marketing and website development agency, benefits from Lisa's deep understanding of Search Engine Optimization, Digital Advertising, and Marketing Automation. She is particularly adept at integrating Artificial Intelligence into business strategies. This approach not only amplifies digital exposure for clients but also enhances operational efficiencies. Lisa's commitment to leveraging cutting-edge digital tools has been instrumental in driving lead generation and sustainable growth for a diverse clientele, marking her as a key player in the evolving digital marketing landscape.
Embedding AI Into Robotics for High-Mix Manufacturing Environments With Rand Owens
Rand Owens is the Head of Marketing at GrayMatter Robotics, which delivers AI-powered robotic solutions to help high-mix manufacturers improve quality and throughput in surface finishing processes. With more than...Continue reading
Making AI Practical and Profitable for Real Businesses With Ken McLoud
Ken McLoud is the Founder of Laconic Technology, a technology company focused on helping businesses harness the power of artificial intelligence and custom software to streamline operations, boost efficiency, and...Continue reading
The 4 Ps of Marketing in Manufacturing: How Product, Price, Place, and Promotion Actually Work in B2B
Industrial buyers still make decisions the same way they always have: they need technical confidence, commercial clarity, and a low-risk path to purchase. The 4 Ps still work in manufacturing,...Continue reading
Marketing Fundamentals for Manufacturers: ICP, Positioning, and the Industrial Buyer Journey
If you’re running SEO, a Content Strategy, Paid Advertising, or email marketing without clear fundamentals, you’ll get activity, but not consistent qualified leads. In industrial B2B, the “strategy layer”: Understanding...Continue reading